Lessons from China: A Tale of Two Mega Brands
Back in 2012 scouring content for the Skinny, it seemed almost every week there was another article praising KFC’s success in China. It was the Western pin-up brand; finding the much sought-after...
View ArticleHarnessing Smartphones to Fix China’s Pollution
China’s pollution is one tough nut to crack. Although the Government has pledged ¥1.7 trillion ($270 billion) for pollution control as part of the current Five Year Plan, it’s unlikely that more than...
View ArticleWeChat in the Bad Books
Over the past couple of years, there’s been no shortage of Western brands in the Chinese Government’s dog box. Some of the market’s highest profile foreign players such as Apple, KFC, Starbucks, Nike,...
View ArticleWeChat’s Commerce Balancing Act
Every other week, there’s a report of a new WeChat feature allowing businesses to advertise or sell to the 400 million+ active monthly users on the service. While WeChat’s transition from a...
View ArticleChinese Innovation in Retail and Technology
After a strong start, bringing the world the compass, gunpowder, paper, printing, loo paper and arguably football, many would liken China’s recent innovation scene to the Gobi Desert. But scratching...
View ArticleEnsuring Localisation in China is Localised
Localisation is an essential step for most businesses wanting to appeal to shoppers in China. For some, it’s a new label and a China-optimised website. For others, it’s taking the time to understand...
View ArticleChina’s Older Consumers
China is made of many unique markets. Chinese consumers not only vary by geographical location but also by generation. The young in China receive a lot of airtime, and for good reasons; but there is...
View ArticleChina’s Tourism Growth and Transformation
If you’re looking for a jaw-dropping illustration of China’s growing presence in the world, go no further than the United Nations World Tourism Organisation’s outbound tourism expenditure chart from...
View ArticlePinduoduo Achieves the Unthinkable Milestone in China’s Ecommerce Market
Back in August 2018 we were happy to report that China’s seemingly impenetrable ecommerce duopoly had fallen. In less than three years, ecommerce platform Pinduoduo (PDD) had come from nowhere to...
View ArticleNew Innovative Marketing in China
Digital advertising has dominated media spend for some time in China. By 2019, brands were spending more than one and half times of their advertising budget on Alibaba platforms than they spent on...
View Article