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Lessons from China: A Tale of Two Mega Brands

Back in 2012 scouring content for the Skinny, it seemed almost every week there was another article praising KFC’s success in China. It was the Western pin-up brand; finding the much sought-after...

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Harnessing Smartphones to Fix China’s Pollution

China’s pollution is one tough nut to crack.  Although the Government has pledged ¥1.7 trillion ($270 billion) for pollution control as part of the current Five Year Plan, it’s unlikely that more than...

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WeChat in the Bad Books

Over the past couple of years, there’s been no shortage of Western brands in the Chinese Government’s dog box. Some of the market’s highest profile foreign players such as Apple, KFC, Starbucks, Nike,...

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WeChat’s Commerce Balancing Act

Every other week, there’s a report of a new WeChat feature allowing businesses to advertise or sell to the 400 million+ active monthly users on the service.  While WeChat’s transition from a...

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Chinese Innovation in Retail and Technology

After a strong start, bringing the world the compass, gunpowder, paper, printing, loo paper and arguably football, many would liken China’s recent innovation scene to the Gobi Desert.  But scratching...

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Ensuring Localisation in China is Localised

Localisation is an essential step for most businesses wanting to appeal to shoppers in China.  For some, it’s a new label and a China-optimised website.  For others, it’s taking the time to understand...

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China’s Older Consumers

China is made of many unique markets.  Chinese consumers not only vary by geographical location but also by generation.  The young in China receive a lot of airtime, and for good reasons; but there is...

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China’s Tourism Growth and Transformation

If you’re looking for a jaw-dropping illustration of China’s growing presence in the world, go no further than the United Nations World Tourism Organisation’s outbound tourism expenditure chart from...

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Pinduoduo Achieves the Unthinkable Milestone in China’s Ecommerce Market

Back in August 2018 we were happy to report that China’s seemingly impenetrable ecommerce duopoly had fallen. In less than three years, ecommerce platform Pinduoduo (PDD) had come from nowhere to...

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New Innovative Marketing in China

Digital advertising has dominated media spend for some time in China. By 2019, brands were spending more than one and half times of their advertising budget on Alibaba platforms than they spent on...

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